CYDWOQ founder, Rafi Balouzian, loves to walk. He walks everywhere. In fact, long before it was considered recreation or a “green” alternative to commutes or cabs, Rafi would routinely walk 50 blocks to a business meeting—and still does.
Prior to starting CYDWOQ, however, Rafi found his shoes weren’t helping his epic strolls. Space-age materials, fancy padding, and air bubbles of all shapes and sizes impeded rather than promoted a healthy, efficient stride. And in this realization, a company was born.
Rafi decided to design his own line of shoes and for inspiration, went directly to the source: nature. He studied the rounded contours of the human foot and the circular motion of a person walking and experimented endlessly with designs and materials before coming up with a line that emulated nature’s sublime achievements. And although Rafi still believes “the best way to walk is barefoot,” his shoes are surely the next best thing.
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